The Ultimate Facebook Marketing Cheat Sheet

, but the facts remain. With more than 845 million members in its user base, it's still the most popular social network around.

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.

35 Tips and Tricks for Mastering Facebook Marketing1) Create a Business Page, Not a ProfileFirst things first. To maximize Facebook's business potential, you need to create a business page, not a personal profile, to represent your brand. Setting up a page is simple. Just visit https://www.facebook.com/pages/create.php, and follow the step-by-step setup instructions. (Already created a profile for your business? No worries -- Facebook now allows you to easily convert it into a business page.)

2) Claim Your Page's Vanity URLOnce you've created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. http://www.facebook.com/hubspot) at http://www.facebook.com/username.

3) Add a Creative Cover PhotoFacebook's new page design enables you to feature a 851 x 315 pixel 'cover photo' at the top of your business page. Get creative with it to capture the attention of new page visitors. Just be sure to follow Facebook's cover photo policies by excluding price/purchase information (e.g. "40% off" or "Download it at our website"); references to Facebook features/functions (e.g. "Like," "Share," etc.); contact information such as website address, email, mailing address, or information that should go in your page’s “About” section; and calls-to-action, such as “Get it now” or “Tell your friends." Here are some awesome examples of business page cover photos to get your creative juices flowing.

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