Seems like the team over at Facebook has been eating their Wheaties. Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform.
Facebook hasn't made the official announcement yet, but luckily our friends at TechCrunch were able to get an inside scoop. Let's take a look at the changes Facebook has rolled out so you can determine if the improvements will make starting -- or increasing -- your Facebook ad spend worth your while. Honestly? I think these changes just might do the trick!
What's New in Facebook Ads ManagerIn the past, Facebook's Ads API only allowed marketers to target their ads to users based on pretty basic things -- like clicks, likes, or checkins. With this newest change, however, advertisers using Facebook's API can target ads only to those people most likely to take a certain post-click action -- in other words, a conversion event that actually means something for marketers.
For example, you might be most interested in serving ads to users who share your content on their news feed, or those who redeem one of your Facebook Offers. Instead of guessing who is most likely to take this action with a mix of pseudo-demographic targeting and hocus pocus, Facebook will help you identify those people based on conversion data 1, 7, or 28 days after their clicks. So if an ad you served 7 days ago resulted in high-ROI activity for you, like an app install, you can attribute that back to the proper advertisement.
Here's a preview of the new interface, courtesy of TechCrunch:
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