Saturday, April 21, 2012

Klout to Launch Brand Pages: Should Marketers Care?

Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." Klout calls these pages a "way of giving influencers a place to be recognized and have a direct impact on the brands they care about most."

And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool.

This post will break down all the new features Klout Brand Squads will provide, and why they matter to marketers. But first, take a look at the Brand Squad of Red Bull -- the lucky brand being used to beta test this new feature -- so you can get an idea of what the layout might look like when this rolls out to all brands.



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