An individual's purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to Google, 70% of Americans now say they look at product reviews before making a purchase. Furthermore, a CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
While product reviews are only one type of social proof, those are some pretty persuasive statistics to consider. It demonstrates that people can heavily influenced by others' experiences, making a case for why social proof is such a powerful concept for businesses to leverage.
Are you giving the social proof of your business the visibility it deserves? In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts.
What Is Social Proof?'Social proof,' also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it's the mentality that, if other people are doing it, and I trust those people, that's validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors' and prospects' actions.
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