Have you heard of CrossFit? It's a fitness program that publishes a workout to its website every day. For example, you might wake up any given morning, check out the CrossFit website, and be instructed to do 50 push-ups, 30 squat thrusts, 10 pull-ups, and 80 bicep curls. The premise is that -- though the exercise program isn't tailored to any one individual -- those who are committed to the simple program will enjoy great overall fitness regardless of age, health, or skill level.
We think this approach is transferable to marketing, too. Sure, if you want to be an MMA fighter -- or, say, email marketing specialist -- you would need some specialized training. But if you're managing a marketing program, there are certain activities you can do every day to make sure you maintain a healthy program that delivers results.
So we're going to lay out a marketing exercise regimen that will get a struggling marketing program back into tip-top shape. If you stay committed to performing these activities every day, you'll see drooping numbers turn into rock hard marketing metrics.
MondayRead 5 industry articles. Reading industry content not only keeps you informed, but it also often yields content creation ideas. Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events.Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page.View the Original article
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