Thursday, April 19, 2012

How to Create Custom Tabs for Facebook Business Pages

Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline. But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page.

So, with the new layout, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Just follow these 6 simple steps to creating custom Facebook page tabs.

Wait, Where Do Tabs Exist on the New Facebook Page Layout?

Before we get started, let's make sure we're all on the same page about where tabs now exist since the layout is still new to many. Tabs now exist under your cover photo in a section of your page called 'Views & Apps,' which can be expanded by clicking on the blue arrow on the far right. You can take a look at Coca-Cola's Facebook page for a great example of a company that effectively uses custom tabs (make sure to expand the tab area by clicking the blue dropdown arrow if you're checking them out).



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