The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Good marketers live by their data. Why? Metrics help us set goals and track progress, and numbers confirm we did a good job. Marketers should have control of their own data, as well as determine what metrics they might need to track before starting any new campaign. By digging into results, we can understand what worked well, what didn't work well, and then learn from it.

Now be strong, you data-driven marketer, you! Jump into this, the most comprehensive metrics and analytics glossary we've ever written. After reading this article, you will have earned your own data geek super hero cape.

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1) Blog Traffic - We all want to know how many people are visiting our blog day-to-day or month-to-month. This metric is the total number of people who are viewing your blog content. Is that number changing over time? What is the month-to-month growth rate? That's a great measurement to gauge content success!

2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. If they appreciate what you're writing, they will subscribe to get more. Watch how this number grows over time.

 

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The Ultimate Facebook Marketing Cheat Sheet

, but the facts remain. With more than 845 million members in its user base, it's still the most popular social network around.

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.

That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.

35 Tips and Tricks for Mastering Facebook Marketing1) Create a Business Page, Not a ProfileFirst things first. To maximize Facebook's business potential, you need to create a business page, not a personal profile, to represent your brand. Setting up a page is simple. Just visit https://www.facebook.com/pages/create.php, and follow the step-by-step setup instructions. (Already created a profile for your business? No worries -- Facebook now allows you to easily convert it into a business page.)

2) Claim Your Page's Vanity URLOnce you've created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. http://www.facebook.com/hubspot) at http://www.facebook.com/username.

3) Add a Creative Cover PhotoFacebook's new page design enables you to feature a 851 x 315 pixel 'cover photo' at the top of your business page. Get creative with it to capture the attention of new page visitors. Just be sure to follow Facebook's cover photo policies by excluding price/purchase information (e.g. "40% off" or "Download it at our website"); references to Facebook features/functions (e.g. "Like," "Share," etc.); contact information such as website address, email, mailing address, or information that should go in your page’s “About” section; and calls-to-action, such as “Get it now” or “Tell your friends." Here are some awesome examples of business page cover photos to get your creative juices flowing.

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