How to Set the Right Lead Gen Goals for Your Marketing Team

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance. If you know what your marketing team can generate for new leads, and you also know your average lead-to-customer conversion rate, your business can actually predict future sales! And with closed-loop marketing in place, you can even track the revenue generated from the leads that were influenced by various channels or marketing events.

That's a lot of meaty data, but how do you take that information and apply it to setting a lead generation goal that helps you meet your business objectives? Your effectiveness as a lead generator hinges on your ability to generate both the right amount, and the right type of leads. Establishing the right balance for your business is crucial, but tricky -- luckily this post will explain exactly how you can do it! Here are 4 simple steps to set effective lead generation goals for your marketing team.

Step 1: Determine if you want to measure quantity, quality, or both.

The first step to setting goals for your marketing team is to figure out what you want to measure -- remember, you can't determine whether you met your goals if you aren't measuring them! Most marketers have traditionally measured themselves on the quantity of leads they produce each month or quarter. This is easy to do if you have inbound marketing software, which allows marketers to track their lead generation progress across every campaign. For example, in HubSpot's software, all you have to do is input your lead generation goal, and easily track the number of leads you generate each day, week, month, or year!

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