Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn't do much good if nobody actually, well, uses that information. And often all that lead intelligence falls to the wayside because nobody has explained how it can be applied to the sales process.
That's where this blog post comes in! We're going to take a look at some of the intelligence Marketing gathers on leads, and explain exactly how it can be used in the sales process. We will demonstrate where this intelligence lies within HubSpot software, but there are several free and paid tools on the market you can use to collect this information as well. Or if you'd like to follow along using HubSpot software, you can set up a free trial of the software right now!7 Sales Applications of Marketing Intelligence1) Leverage prospects' social media profile information.There's a very good chance your leads are active on social media, and your marketing software should be able to easily direct you to their profiles.
View the Original article
No comments:
Post a Comment