When you send an email, a lot goes on behind the scenes. And as mere marketing mortals, most of us probably don't understand the process fully, especially when we rely on software to take care of all that technical mumbo-jumbo for us. Just take a look at the following infographic from litmus, which documents an email's journey from the click of the "send" button all the way to the subscriber's inbox. It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. There are quite a few factors that can affect an email's ability to show up the way you, the marketer, originally intended!
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