13 Ways to Create a Cringeworthy Social Media Presence

This week, a new free social media tool called Klouchebag hit the web. If you haven't played around with it already, it's a tool that tells you how ... uh ... annoying you are on Twitter. Yeah, we'll just go with "annoying" for the sake of this blog post. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles. And this makes a marketer's job mighty hard.

So this post is going to outline all of the worst offenders we've seen in social media. If none of these apply to you, congratulations! Use these as entertainment over your lunch break. Otherwise, consider these cautionary tales to help protect your own social media strategy.

13 Ways to Make People Hate Your Social Media Presence1) Launching a Private Social Media Account

Social media is about talking with and meeting new people. It's right there in the name -- social media. So why on earth would you set up a social media account and then set it to, gulp, private? That's exactly what CVS did when they launched its CVS_Cares Twitter account. If you had tried to follow them around launch time, this is what you would have seen:

 

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