Analyze Twitter Data for Any Search Term [Free Tool]

Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool. Well, I'm finally ready to release it this week. It's called TweetCharts, and it's designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL. No longer do you have to wait for some social media scientist to run a report for you; now you can do it yourself!

To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Here are a few things I learned...

Understand What Tweet Sources Are Telling You

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Twitter Update Makes it Easier for Users to Discover Your Marketing Content

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right?

These days, content discovery is a big problem, both as a user and as a marketer. Your audience is constantly struggling to separate the wheat from the chaff, and as a marketer, you're always looking for ways to make sure your content gets in front of the eyes of that audience.

The good news is, search engines and social networks have been trying to make content discovery and delivery a little bit easier lately. For example, we've witnessed LinkedIn's launch of more robust content targeting tools; Google's pushes to reward high quality content and penalize low-quality, spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users.

Well, here's one more for ya! Yesterday, Twitter announced an update to its Discover tab, which aims to provide users with content that is even more personalized and relevant to them.

 

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