Twitter Update Makes it Easier for Users to Discover Your Marketing Content

The savviest of inbound marketers know that content creation is at the heart of a successful inbound marketing strategy. But if marketers are consistently pumping out tons and tons of content, what you end up with is a cluttered web that will only get more cluttered, right?

These days, content discovery is a big problem, both as a user and as a marketer. Your audience is constantly struggling to separate the wheat from the chaff, and as a marketer, you're always looking for ways to make sure your content gets in front of the eyes of that audience.

The good news is, search engines and social networks have been trying to make content discovery and delivery a little bit easier lately. For example, we've witnessed LinkedIn's launch of more robust content targeting tools; Google's pushes to reward high quality content and penalize low-quality, spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users.

Well, here's one more for ya! Yesterday, Twitter announced an update to its Discover tab, which aims to provide users with content that is even more personalized and relevant to them.

 

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How a Small VC's Commitment to Content Made a BIG Difference

This is a guest post written by Brian Zimmerman. Brian is managing director of OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You can follow Brian on Twitter

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Why Marketers Should Invest in Visual Content Creation

The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're in my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media.  

But as Bob Dylan famously said, the times they are a changin’, and social media seems to be doing it more frequently than other marketing channels. The most recent trend to come to social media is the dominance of visual content. Facebook has turned its walls into timelines and Pinterest, the online photo scrapbooking site, is now the number three social network in the country for total visits, and videos and infographics are peppering blogs everywhere.

If you aren’t prepared for the visual content revolution, you may be left in the dust. Not convinced? Let's take a look at exactly how visual content is positively contributing to marketing strategies -- it may just give you the push you need if you haven't yet hopped on the visual content bandwagon (or are trying to get the resources to do so)!

Gives Your Brand an Identity

Visual content draws people in, letting viewers better understand your brand's identity. The way the new Facebook timeline is set up, for example, companies have the opportunity to share their company history visually, like Coca-Cola has done below.

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